Our Favourite Over-40 Fashion Influencers
Gwen Gottlieb
Based in the sunny state of Florida, Gwen radiates a bright and positivite personality, which is beautifully mirrored in her glamorous outfits. She effortlessly turns every day into the perfect occasion to embrace fashion and look glamorous (all things we appreciate at BB). Beyond being a fashion icon, Gwen wholeheartedly embraces the roles of a dedicated mom and a loving gigi. Whether she's donning event-worthy ensembles or offering daily outfit inspiration, Gwen exemplifies that glamour can be a part of every stage and moment in life.
Susan G Kanoff
Meet Susan, the stylish, fun and motivational founder of @kickingcancerintheheels. Dedicated to inspiring women to embrace every stage of life, Susan is not just a beacon of strength but also a catalyst for positive change. On her fashionista account, she shares everyday glam outfit inspiration and shows how to add a touch of sophistication to every look. With her bright and bubbly personality, Susan embodies the spirit of empowerment, proving that age is just a number, and every day is an opportunity to shine.
Teresa Taylor
Creating waves in the fashion scene from her base in Auckland, Terry Taylor is a true style maestro. Teresa's allure lies in her ultra-chic and stylish approach, seamlessly blending luxury pieces with affordable gems. With meticulous attention to detail, she takes full head-to-toe styling to the next level, effortlessly curating looks that are both sophisticated and accessible. In a world saturated with trends, Teresa stands out, captivating her smaller yet devoted audience with a distinctive fashion sense.
Wanda Stephanow
Wanda brings us modern style tips for midsize women from Houston, USA. With a background as a former stylist, Wanda offers a wealth of expertise to her following - there's nothing like hearing it from a true professional! Her unique approach lies in crafting outfits that not only showcase the latest trends but also inspire women over 40 to fearlessly experiment with their looks. Wanda's account is a celebration of individuality and a sneak peak into the world of professional styling. She loves sharing, and we love to listen!
Melisa Lewins
If you’re a member of our Blue Bungalow Inner Circle Facebook Group then you certainly know the beautiful Melisa (and if you’re not, join us here) - she loves sharing her new BB finds with our beautiful community of more than 21 thousand women and has a knack for elevating the pieces in our basics collection. She is based in Melbourne, so if you’re looking for some wardrobe inspiration for cooler weather, look no further.
Lisa Richardson
Meet Lisa, the empowering influencer from Nashville, on a heartfelt mission to redefine beauty and fashion for women over 40. With a genuine passion for making every woman feel comfortable and confident, Lisa is your go-to guide for embracing style, health, and beauty beyond the conventional norms. Her feed is a goldmine of realistic style tips that can be easily replicated by her followers. She has a knack for elevating affordable basics into a chic, unique outfit and, like us, is always looking forward to the next holiday just to show off her vacation wardrobe!
Annette Emelity
Annette is a woman of many hats, so her page really has a bit of everything. As a six-time author, a retired sales VP and a certified fashion lover, Annette's page is high-energy and always a fun time. Between relaxing at her ultra-chic beach house and enjoying adventures in Mexico, she shares inspiration for colourful beach wear and chic casual looks.
Candace Cima
Candace's account shows us just what it means to age gracefully, her feed a unique blend of exercise, fashion, and lifestyle insights. At the age of 76, Candace encourages her audience to reinvent themselves as they age, emphasizing that their best years are yet to come. Beyond her sophisticated and timeless style, Candace is passionately dedicated to educating women on the art of styling, empowering them to look and feel their absolute best. Our favourite quote of hers? "There is a big difference between styling an item and just wearing it."
Judith
Looking fabulous at 70 years of age, Judith knows how to dress stylishly for colder climates. Based in Melbourne, she effortlessly incorporates colour and print into her everyday ensembles and often reaches for a comfortable pair of black leggings to style with her dresses and skirts to keep warm, a staple for winterising your wardrobe.
Luisa
Meet Luisa, the radiant Aussie model who goes beyond the runway to champion age diversity. As a passionate advocate for embracing the beauty of every life stage, Luisa is a fervent supporter of 'ageing gratefully' and empowers women to celebrate their silver locks with confidence. We love her authentic approach to sharing, where she promises not to touch up photos to an unrealsitic standard (even models have imperfections!) and shares both her ups and downs in life, rather than a glamorous 'highlight reel.'
Jacqui Burns
Jacqui believes that fashion should be fun and empowering at any age, and uses her platform to inspire women to embrace their natural shape. Through her love of flowy silhouettes and bold prints, she showcases styles that move beautifully and flatter a variety of shapes - proving that comfort and style go hand in hand. Whether she's sharing outfit inspiration, self-love affirmations, or styling tips that highlight individuality, Jacqui creates a space where women feel seen, valued, and stylish.
Nannette Johnson
Giving her take on the complexities of homelife, body changes and the ever-evolving world of fashion, Nanette Johnson shares her personal journey with refreshing honesty. Based in Nashville, her page is all about finding community through fashion and making women feel less alone in their challenges. But, Nanette is not just about style; she has a remarkable way with words that make her captions a joy to read. In each post, she shares what she calls her #sweetfringebenefits, which are all about finding the silver linings in life. We always come away from her page in a better mood and inspired to look at the glass-half full!
Linda & Leanne
Gold-coast based besties Linda and Leanne have teamed up to create the fabulous @thiswiththis, showcasing their effortlessly chic and timeless outfits. They believe style is accessible at any age and has nothing to do with a price tag - it all comes from within. Their feed serves as your daily nudge to get out of the loungewear and revel in the confidence boost of a stunning outfit! As the saying goes; look good, feel good.
Cindy Swanson
Cindy is an influential force in the realm of fashion and lifestyle for the fabulous over 40, carving her niche by curating a page brimming with invaluable styling insights. Her content is a treasure trove of easy-to-understand tips and tricks for women seeking to elevate their fashion game. With a timeless yet chic personal style — think effortlessly pairing jeans with a crisp shirt— Cindy effortlessly embodies the fusion of classic elegance and contemporary flair.
Karen Suzanne
If you’re looking for some Queensland style inspiration, look no further than Karen's tropical, breezy outfits. Our climate is all about easy, breezy styles - there’s truly an art to dressing for the season and, as you can see, she’s mastered it. We love her daily outfit content because it is so easy to replicate in our own wardrobe. Be it a road trip, beach day or festive event, Karen has tips for every occasion. As a curvy size 12-14, she also gives great advice on how to choose styles that complement your body shape and give you confidence rather than swallow you in fabric.
Sonia Fouche Lovett
Sonia, a stylish fashion influencer in her 70s, proves that glamour has no age limit. She pulls off luxurious looks on a budget while sharing wisdom and confidence-boosting advice. With her timeless style and uplifting words, she inspires women to embrace their age with grace and self-expression.
Terri Glass Baumgardner
Based in Michigan, Terri is an over 55 fashion influencer who embraces casual midlife style with effortless charm. A book lover at heart, she pairs her love of reading with
Regina Barnes
Regina, an Aussie mum and curve fashion advocate (size 16-18), is all about stylish, confidence-boosting dressing. She shares expert styling tips, from the best dress shapes for different body types to flattering outfit ideas for curves. With her warm and relatable approach, Regina empowers women to embrace fashion that fits and flatters
Megan Saustad
Based in Dallas, Texas, Megan is a fashion and beauty influencer over 50 who inspires mature women with her skincare tips and beauty advice. Alongside her expertise, she shares glimpses of her international travels, combining a love for adventure with timeless elegance. Megan's content empowers women to look and feel their best, wherever life takes them.
Answering Your Frequently Asked Questions
Over-40 fashion influencers offer a refreshing perspective because their styling choices are grounded in real life, not just runway trends. We can see how pieces come together in a way that feels wearable, comfortable and polished, which makes it easier to translate into our own wardrobes. Their approach often balances practicality with creativity, showing us how to evolve our style without losing confidence. It’s about inspiration that feels relatable rather than unattainable.
It’s helpful to follow influencers whose lifestyle, climate and preferences align with our own, as this makes their outfits more relevant day to day. We also suggest looking for those who share a mix of styling tips, outfit breakdowns and honest insights into dressing through different stages of life. Authenticity matters, and the influencers in this space tend to prioritise comfort and confidence alongside style. This makes their content both inspiring and genuinely useful.
Absolutely, and this is often where the real value lies. Many influencers showcase how to elevate basics by styling them in fresh ways, whether that’s through layering, accessories or subtle colour combinations. We don’t need an entirely new wardrobe to feel inspired; sometimes it’s about seeing familiar pieces with new eyes. Small adjustments can make a noticeable difference in how an outfit comes together.
The key is to take inspiration rather than replicate looks exactly. We can pick out elements we love, such as a colour palette, a silhouette or a styling technique, and tailor it to suit our daily routine. Comfort, climate and occasion should always guide our choices, ensuring that what we wear feels as good as it looks. This way, trends become a tool for self-expression rather than a rulebook.







